Case Study: Goodwill of Western and Northern Connecticut improves employee communication and engagement with OurPeople

Goodwill of Western and Northern Connecticut boosts daily click-through to 70% with OurPeople

Goodwill of Western and Northern Connecticut, a nonprofit organization with a large, distributed workforce, faced a significant communication gap. Their previous text messaging platform lacked analytics and insights, making it impossible to measure engagement or evaluate the impact of their messages. To address this challenge, they turned to OurPeople for its team communication platform.

By implementing OurPeople, Goodwill achieved seamless integration and gained a multi-channel messaging solution with robust analytics. This resulted in substantial time and cost savings from managing a single platform and led to improved employee engagement, evidenced by a 70% daily click-through rate on messages. The vendor's user-friendly interface and interactive features also helped foster a stronger cultural connection across the organization.

Goodwill of Western and Northern Connecticut