Case Study: Butternut Box improves shift-work communication with OurPeople

Butternut Box boosts shift communication with OurPeople, reaching 78% active users

Butternut Box, a fresh dog food company, faced significant communication challenges due to its complex shift patterns across production, warehouse, and fulfillment teams. The high volume of information and use of multiple channels led to critical updates being missed, causing employees to feel disconnected from business decisions. To address this, they implemented the OurPeople team communication platform to deliver consistent, targeted messages.

Using OurPeople’s Broadcast feature, Butternut Box scheduled key messages, shift updates, and document requests, ensuring information reached the right people at the right time. The solution resulted in greatly improved communication, with 78% active users and over 35,549 broadcast responses. OurPeople helped make the team feel more informed and engaged, eliminating secondhand information and streamlining critical communications.

Butternut Box