Case Study: Affinity Water achieves stronger employee communications and engagement with OurPeople

Affinity Water drives 70% same-day engagement with OurPeople

Affinity Water, the UK's largest water-only supplier, faced a significant challenge in communicating with and engaging its large, remote frontline workforce. To address this, they implemented the OurPeople app, a team communication platform, aiming to digitalize their internal communications and connect people with the information needed to perform their jobs effectively.

The solution from OurPeople provided a simple and effective tool for targeted, two-way communication, utilizing features like multimedia messages, polls, and quizzes. This resulted in dramatically improved engagement, with key stats showing 80% app downloads on the first push and 70% same-day engagement on content. The platform gave the internal communications team valuable metrics and, for the first time, created a genuine two-way channel to connect with previously hard-to-reach colleagues.

Affinity Water