Case Study: Caterpillar achieves a bold, contemporary eyewear campaign with Our Own Brand

Caterpillar launches CAT Precision SS22 campaign with Our Own Brand in London

The customer, Caterpillar, a legendary heritage brand, sought to capture the rugged sophistication of its CAT Precision eyewear range with a bold, contemporary campaign. The vendor, Our Own Brand, was tasked with producing a campaign shoot to showcase this sleek and durable product line for office-based professionals in the industrial sector.

Our Own Brand executed the campaign by shooting in a brutalist-style architectural loft in London, utilizing its textured concrete walls, hard edges, and natural light to create the perfect rugged and stylish backdrop. The vendor provided services including photo, a hero film, and behind-the-scenes content. This approach successfully gave the eyewear the edge it needed to shine, though the case study text does not specify quantitative results or measurable impact.

Caterpillar