Case Study: The HR Dept achieves a clearer, more confident digital experience with Our Name is Mud

The HR Dept reduces pages by 95% with Our Name is Mud Ltd

The HR Dept, a national HR consultancy operating through a local franchise model, had outgrown its website which no longer reflected its professionalism. The challenge for Our Name is Mud was to create a more polished and intuitive digital experience without disrupting the site's organic SEO performance or visibility for its extensive franchise network.

Our Name is Mud provided research, strategy, UX design, and Craft CMS development to restructure the website for clarity and ease of use. The solution significantly simplified the user journey, resulting in a 30% increase in AI citations within the first month and a 95% reduction in pages with no negative impact on SEO.

The HR Dept