Case Study: SSE inspires VIPs to sign a green pledge with Ouno Creative’s immersive COP26 activation

SSE powers COP26 VIP pledge activation with Ouno Creative and a 260m turbine experience

The customer SSE, a major energy company, faced the challenge of creating a persuasive and interactive brand activation at the COP26 conference to convince high-profile VIPs and world leaders to publicly sign and promote its corporate green pledge for the Dogger Bank wind farm. The vendor Ouno Creative was tasked with developing a selfie-friendly digital experience to achieve this difficult goal.

Ouno Creative developed an immersive solution featuring three live signing stations. These stations transported users on a visual journey from low earth orbit down to the top of a massive wind turbine, using layered 3D scenes, environmental effects, and soundscapes to showcase the project's scale. This compelling experience proved irresistible, resulting in signatures and photo opportunities from numerous world leaders and celebrities, which greatly pleased SSE and successfully publicized its sustainability efforts.

SSE