Case Study: Scality strengthens its brand and boosts organic traffic with Ouno Creative

Scality boosts organic traffic 25% with Ouno Creative

Scality, a global data storage technology company, engaged branding agency Ouno Creative to overhaul its visual brand. The challenge was to rationalize a legacy of inconsistent visual messaging across platforms and rebuild it with a more consistent and engaging language to better reflect the company's A-list status in the B2B data storage sector.

Ouno Creative's solution involved first culling the brand back to its core before building it out again, prioritizing brand basics and the customer journey. The results included a 25% rise in organic traffic and a 30% reduction in load times. Ouno continues to work with Scality on long-term brand extensions into 3D, animation, and ad campaigns.

Scality