Case Study: MSC Cruises delights guests with Ouno Creative’s immersive Infinity Table experience

MSC Cruises launches an 18ft interactive Infinity Table with Ouno Creative

MSC Cruises sought to position itself as a sector leader in innovative guest experiences by creating an engaging and immersive interactive touch technology experience for its cruise ship passengers. Ouno Creative was tasked with developing this solution, which needed to have a bulletproof interface, be accessible to all ages, and be multi-lingual to accommodate a diverse audience.

Ouno Creative designed and implemented an 18ft Infinity Table powered by a cutting-edge Unity interface. The solution featured a beautifully crafted intergalactic safari with alien life forms and MSC-branded space cruisers, allowing guests to build their own magical, shareable adventures. The highly social table accommodated crowds at once and featured smartphone integration for taking and posting photos, successfully drawing crowds and expanding the MSC brand's reach. Ouno Creative managed the entire process, from the design of the space to the creation of the interactive digital content.

MSC Cruises