Case Study: Estevez Markets streamlines accounts payable with Ottimate

How Estevez Markets Streamlined Accounts Payable A Story of AI, Automation, and Accuracy

Estevez Markets, a family-run grocery business operating ten stores across New York and New Jersey, was struggling with accounts payable as invoice volume grew to 6,000–7,000 per month. After using Bill.com, the team still faced heavy manual data entry, difficulty handling complex line-item invoices, and frequent errors that made AP frustrating and time-consuming.

With Ottimate, Estevez Markets automated invoice capture, processing, GL coding, and approvals using AI-powered AP workflows integrated with Zapier, Google Workspace, and QuickBooks Online. The result was faster processing, stronger accuracy, and less rework, with Robin Estevez saying the team saw value within about a week and no longer needed an outsourced manual data-entry team—saving both time and money while improving confidence in the numbers.

Estevez Markets

Robin Estevez

Owner