Case Study: Glacier Media saves time with Otter.ai transcription

How Glacier Media Saves Time with Otter Transcribing Hour-Long Interviews in Minutes

Glacier Media, an integrated media company reaching readers across Canada and the U.S., wanted to improve efficiency for its nearly 150 editorial staff members while also creating a central source for transcripts and supporting legal protection. To help with its interview-heavy reporting workflow, the company turned to Otter.ai and its transcription tool, Otter.

With Otter.ai, Glacier Media began recording and transcribing interviews, press briefings, and even older video interviews, giving reporters transcripts within minutes of finishing an interview. The result was major time savings: reporters handle about 15–20 hours of interviews each month, with Otter.ai cutting 30 minutes to an hour per interview and turning a one-hour interview into roughly 10 minutes of work.

Glacier Media

Katie Mercer

Vice President, Content