Case Study: Charette Cosmetics boosts credibility and drives growth with Otter Public Relations

Charette Cosmetics earns 330+ media mentions with Otter Public Relations

Charette Cosmetics, a skincare and aesthetic treatment business, was a thriving company with a strong social media presence but sought greater credibility and media attention to support the growth of its third location. Founder Paul Charette partnered with Otter Public Relations to develop a comprehensive PR and media strategy to build his reputation as an industry expert and generate buzz for the new Miami launch.

Otter PR executed a multi-phase strategy that positioned Paul as a skincare expert, leveraged existing celebrity partnerships, and orchestrated a major grand opening event during Miami Swim Week. This approach secured over 330 media pieces, including top-tier publications, and the event attracted over 300 attendees, including influencers and celebrities. The campaign resulted in an online audience of over 6.1 million and a significant increase in new clients for Charette Cosmetics.

Charette Cosmetics