Case Study: Busch Brewing achieves major media reach with Otter Public Relations

Busch Brewing reaches 755 million potential audience with Otter Public Relations

Busch Brewing, represented by Billy Busch, approached Otter PR with the challenge of growing media exposure for his new memoir, "Family Reins," and re-establishing the Busch family's presence as business owners and industry thought leaders. The goal was to leverage the book's release to reinvigorate the family's name in the media.

Otter PR implemented a strategy that included press release campaigns, targeted pitches to both niche and top-tier outlets, and positioning Busch as a thought leader to comment on current events. This solution secured features in major publications like Forbes, Business Insider, and MSN, and a TV hit. The campaign reached a potential global audience of 755 million people and generated an estimated 6 million views across 20 published articles, successfully meeting the client's media exposure goals.

Busch Brewing