Case Study: Texas Tech University grows enrollment and retention with Othot

Texas Tech University grows enrollment 9% with Othot

Texas Tech University, a public research institution, faced the challenge of meeting aggressive enrollment growth targets with a limited, static analytics solution that could not provide real-time insights or actionable recommendations. To achieve a deeper understanding of student behavior and improve recruitment strategies, the university partnered with vendor Othot for its advanced predictive and prescriptive analytics platform.

Othot implemented its dynamic analytics solution, which provided the Texas Tech admissions team with ongoing predictive modeling and prescriptive "what-if" capabilities to optimize outreach. The results were significant: the university exceeded its enrollment goal by 322 students, achieved a 9% increase in enrollment, saw a 31% increase in event attendance, and improved its retention rate by 2.6% over three years. Othot's platform and Partner Success team were credited as instrumental to this success.

Texas Tech University