Case Study: MassArt boosts enrollment and net tuition revenue with Othot

MassArt achieves 98% of enrollment goal with Othot

Massachusetts College of Art and Design (MassArt), a public art and design college, faced challenges in student recruitment and financial aid optimization due to its unique, niche programs. Unable to use generic analytics tools, they partnered with the vendor Othot for a customized AI-powered predictive and prescriptive analytics solution.

Othot built dynamic models tailored to MassArt's enrollment funnel, providing real-time "what if" scenarios and individual student insights. This allowed MassArt to target prospects and financial aid more effectively. Using Othot's platform, MassArt came within 2% of its enrollment goal, achieved a lower-than-projected discount rate, and recorded some of its best years for net tuition revenue, all while increasing impactful financial aid.

MassArt