Case Study: Hampshire College boosts enrollment by 60% with Othot predictive analytics

Hampshire College rebuilds enrollment by 60% with Othot

Hampshire College, a private liberal arts college, faced a severe enrollment and financial crisis after deciding not to enroll a first-year class in 2019. This led to a loss of staff, students, and institutional data. To rebuild sustainably, Dean of Admissions Fumio Sugihara sought a cost-effective solution to organize data and inform enrollment strategy, turning to the predictive analytics platform from Othot.

Using Othot's predictive modeling, the college identified best-fit students for targeted outreach. This solution drove a 61% increase in enrollment after the first year and another 67% the following year, alongside a 60% growth in applications. Othot also enabled the college to conduct in-house financial aid modeling, optimizing its aid distribution to increase yield and improve ROI, which has resulted in stable enrollment and a stronger financial position.

Hampshire College