Case Study: Dassault Systèmes achieves 400% more leads with OST Marketing's LinkedIn paid social advertising

Solidworks drives 400% more leads with OST Marketing

The customer, Dassault Systèmes, engaged vendor OST Marketing to enhance their B2B paid social advertising on LinkedIn. Their challenge was to move beyond simply generating clicks and unlock a greater number of high-quality leads while increasing brand awareness for their Model-Based System Engineering solution across new European markets, all within a tight budget.

OST Marketing implemented a sophisticated solution, building a Client-Based Marketing strategy powered by Dassault Systèmes' own sales data and pioneering a beta audience with LinkedIn. They rigorously tested and optimized multiple audience segments to focus only on the highest-performing prospects. The results were exceptional, with OST Marketing delivering a 400% surge in leads that exceeded the target and a 65% reduction in cost per lead, all while achieving a click-through rate more than 200% above the LinkedIn benchmark.

Solidworks