Case Study: Infosys Europe achieves 170% higher organic impressions with OST Marketing's LinkedIn strategy

Infosys Europe boosts organic impressions by 170% with OST Marketing

The customer, Infosys Europe, faced the challenge of launching and scaling a new LinkedIn Showcase Page from scratch to engage IT leaders and business specialists across the EMEA region. In a crowded digital space, they partnered with their long-standing social vendor, OST Marketing, to grow their presence.

OST Marketing implemented a fresh, organic social media strategy purpose-built to align with the LinkedIn platform’s algorithm. This involved prioritizing thought leadership, refining the content creation process, and centralizing community management. The solution delivered significant results, including a 170% increase in organic impressions and a 468% rise in clicks, successfully establishing a powerful new channel for Infosys.

Infosys Europe