Case Study: Dell Technologies achieves EMEA-wide hybrid workspace awareness with OST Marketing

Dell Technologies drives 5M LinkedIn impressions with OST Marketing

Dell Technologies approached OST Marketing with the challenge of raising awareness for its B2B product suite, excluding laptops, among IT decision-makers across EMEA. The customer's high-quality peripherals for hybrid workspaces were less recognized than its market-leading laptops, and it sought an innovative approach to reach its audience through social media.

OST Marketing implemented a multi-language influencer campaign on LinkedIn called #DellTogether. The solution involved hosting expert-led virtual discussions and running targeted promotions across six European countries. The campaign was a resounding success, generating 5 million impressions and 15,000 key account engagements on LinkedIn, which directly contributed to an increase in sales inquiries for Dell.

Dell Technologies