Case Study: Gogo achieves personalized inflight merchandising and greater market flexibility with OSSCube and Pimcore

Next Generation Merchandising Center for Inflight Services

Gogo, the inflight communications provider, needed to modernize its Merchandising Center because its legacy proprietary SaaS platforms were split across systems, costly, and limited Gogo’s ability to create personalized offers, expand into new markets, and generate useful analytics. Gogo turned to OSSCube and the Pimcore product information management platform to unify product and promotion management and support more advanced, behavior-based customer experiences.

OSSCube implemented a new Merchandising Center on Pimcore that integrated with Gogo’s existing ecosystem, reduced time to market, and lowered ownership costs by avoiding custom development and licensing fees. The solution gave Gogo centralized control over merchandising, pricing, promotions, and reporting, enabling personalized in-flight offers, improved customer loyalty, smarter decisions through better analytics, and greater flexibility to scale into new markets.

Gogo

Gogo

Director of Architecture