Case Study: The Field achieves a fully booked opening month with OSOM Agency

The Field fully books opening month with OSOM Agency

The Field, a new hospitality venue, faced the challenge of launching a brand identity that matched the exceptional feel of its physical space and worked effectively in digital formats. OSOM Agency was engaged to develop a brand and launch campaign that would make the act of hosting feel authentic and earned.

OSOM Agency developed a comprehensive brand system centered on the gesture of a turned palm and an open chair, creating an identity that was confident yet quiet. The solution included brand identity, tone, menu design, collateral, launch content, and wayfinding. This approach by OSOM Agency resulted in the venue being fully booked for its entire opening month.

The Field