Case Study: Fairstone Financial achieves faster, more stable digital experiences with Oshyn's AEM expertise

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Preview of the Fairstone Financial Case Study

Fairstone Financial boosts site speed, stability and conversions with Oshyn

Fairstone Financial, a consumer lending company in Canada, was experiencing performance and availability issues with its Adobe Experience Manager (AEM) platform, alongside a misconfigured Adobe Target implementation. This led to a poor digital experience for customers and hindered marketing optimization efforts, a situation their previous Adobe partner could not resolve promptly. Oshyn was brought in to provide critical AEM maintenance and enhancements.

Oshyn reviewed the implementation, fixed outdated code using AEM best practices, and improved the development workflow and documentation. They also resolved the Adobe Target configuration. This stabilized the AEM system, leading to immediate performance improvements. As a result, Fairstone Financial saw increased customer satisfaction, enabled its marketing team to effectively run optimization experiments, and achieved increased revenue gains.


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