Case Study: Fairstone Financial achieves higher loan conversions with Oshyn’s Adobe Target integration

Fairstone Financial boosts loan conversions with Oshyn and Adobe Target

Fairstone Financial, a Canadian consumer lending company, needed to improve conversions on its loan application pages. While their website was built on Adobe Experience Manager (AEM), they lacked the ability to test and personalize the user experience. To address this challenge, they partnered with vendor Oshyn to integrate Adobe Target.

Oshyn integrated Adobe Target with AEM, refactored components for stable performance, and enabled page-level experimentation. They also conducted a UX audit and provided conversion rate optimization guidance. As a result, Oshyn helped Fairstone achieve measurable improvements, including higher conversion rates, stronger customer engagement, and greater overall satisfaction.

Fairstone Financial