Case Study: Scania achieves direct customer access and counterfeit protection with osapiens QR code labeling

SCANIA Direct customer approach via QR codes

Scania, a commercial vehicle manufacturer, sought to enhance direct customer communication, differentiate itself from competitors, and equip its products with future-proof digital services. To combat counterfeiting and increase customer loyalty, the company needed a scalable digital infrastructure and an easy way for customers to access these services. They partnered with vendor osapiens, utilizing its oneIDentity+ service platform to address these challenges.

osapiens implemented a solution using unique, serialized QR codes containing a Scania subdomain, a GTIN, and a serial number on each product label. This allowed customers to instantly access various digital services by scanning the code with a smartphone. The implementation began with the vci3/vci4 diagnostic tools and provided benefits including robust counterfeit protection, streamlined digital registration, and valuable analytics on goods flow. For Scania, osapiens created a flexible, scalable foundation for expanding its digital service offerings and strengthening its brand.

Scania

Adam Larsson

Office 365 User Adoption Manager