Case Study: GKN Driveline enhances product authentication and digital services with osapiens

GKN Driveline Product Details and installation videos Added value for customers through digital services

GKN Driveline, a globally leading supplier of automotive drive components, faced the dual challenge of further improving its anti-counterfeiting measures while wanting to provide its workshops and end customers with immediate, on-the-go access to product-specific information and services. To address this, they partnered with the vendor osapiens, building upon their existing use of the osapiens oneIDentity+ service platform to protect their spare parts.

The solution from osapiens involved placing a unique, serialized QR code on every product package. When scanned with a smartphone, this code not only verified the product's authenticity but also provided direct access to value-added services, including the GKN workshop portal and detailed TecDoc catalogue data. This enhanced the GKN brand value, delivers free detailed product information to customers, and provides GKN with usage data, all while significantly strengthening product protection against counterfeits.

GKN Driveline

Frank Huerter

Commercial Director Automotive Distribution