Case Study: Herschend Family Entertainment streamlines data privacy compliance with Osano

How Herschend Family Entertainment streamlined processes, ensured data privacy

Herschend Family Entertainment, the largest family-owned themed attractions corporation in the United States, needed a way to manage cookie consent and subject rights across its many branded websites while keeping pace with changing privacy laws. The company wanted a solution that would be easy to implement, fit the look and feel of its sites, and reduce the complexity of handling data privacy without compromising guest experience, so it turned to Osano and its Consent Manager.

With Osano, Herschend centralized script and cookie management, deployed consistent consent notices across all sites, and built a streamlined workflow for data subject requests that validates users and routes requests into ticketing for parallel fulfillment. Osano also helped the team implement TCF v2.0 and simplify Google Tag Manager coordination, saving time and reducing risk; as a result, Herschend now has a scalable, cost-effective privacy process with faster response times and consistent privacy handling across all sites.

Herschend Family Entertainment

Hardman

Herschend Family Entertainment