Case Study: RetailMeNot achieves 20% more registrations and $200k savings with Ory

RetailMeNot boosts registrations by 20% and saves $200k with Ory

RetailMeNot, an online shopping destination and app, faced significant challenges with its legacy identity solution, Okta Classic Engine. The system created friction for its users by lacking modern authentication methods and became a bottleneck for developers. Strict rate limits also posed a constant risk of failure during high-traffic events, threatening platform reliability.

By partnering with Ory, RetailMeNot implemented a modern CIAM infrastructure that provided technical flexibility and a collaborative partnership. The Ory solution enabled a seamless migration and supported passwordless authentication. This led to a 20% increase in mobile app registrations and over $200,000 in annual savings, while eliminating the previous scalability concerns.

RetailMeNot