Case Study: Moonpig boosts conversions and streamlines authentication with Ory

Moonpig boosts conversions with Ory

Moonpig, a leading global online personalized greeting card and gift retailer, faced the challenge of creating a seamless customer identity and access management (CIAM) experience. For their e-commerce platform, fostering strong engagement was critical, and they required all users to create an account to cultivate a one-to-one relationship. Any friction in the sign-up and authentication process risked losing customers and directly impacted conversions. They partnered with Ory to find a solution.

Ory provided a flexible CIAM solution with both self-hosted and fully managed SaaS options, which was a key differentiator. The implementation of Ory's features, including social logins and passwordless options like login with a code, dramatically streamlined the authentication process. This resulted in significant conversion gains and an increase in repeat business from returning customers, all while enhancing the platform's security posture.

Moonpig