Case Study: commercetools achieves scalable global B2B identity and headless auth with Ory

commercetools scales B2B identity for 20,000+ users with Ory

commercetools, a major commerce platform, faced challenges with its fragmented and legacy identity management system as it scaled globally. Their custom-built solution led to a poor user experience with multiple accounts, lacked modern security features like MFA, and could not meet multi-region data residency requirements. They chose the Ory Network platform from vendor Ory to overcome these security and scalability hurdles.

Ory provided a headless, multi-region identity solution that allowed commercetools to build a custom UI while leveraging Ory's APIs. This implementation delivered seamless B2B SSO for over 20,000 monthly users across all products, unblocking critical enterprise features. The results included a streamlined user experience, improved developer velocity, and a future-proof security roadmap with plans to enable MFA and passwordless login.

commercetools