Ory
16 Case Studies
Case Study: Cofertility boosts sign-up conversions by 15% with Ory
A Ory Case Study
Cofertility boosts sign-up conversions by 15% with Ory
Cofertility, a mission-driven fertility platform, faced significant growth challenges with its previous identity provider, Auth0. Their user experience was fragmented due to disruptive redirects during sign-up, and they struggled with a "duplicate account" problem caused by a lack of automated account linking. Additionally, Auth0's monthly active user pricing model was ill-suited to their fluctuating, campaign-driven traffic.
By implementing Ory, Cofertility modernized its identity infrastructure. Ory provided a fully customizable UI that allowed for a redirect-free sign-up process integrated into their qualification quiz. The solution also included robust automated account linking and a more favorable pricing model. As a result, Cofertility achieved a 15% statistically significant lift in account creation conversions and drastically reduced identity-related support tickets.
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