Case Study: Traction Complete Achieves 100% Quota Attainment with Orum

Traction Complete Scales Pipeline and Culture with Orum

Traction Complete, a high-performing outbound team, was strong on messaging and targeting but struggled with the time drain of manual dialing. Even top reps could only manage 300–400 calls per week, and that volume took up entire workdays, limiting the team’s ability to create more conversations and accelerate growth.

To solve this, Traction Complete adopted Orum’s virtual sales dialer and Salesfloor to speed up calling, boost adoption, and support ramping. With Orum, the team doubled connect rates, increased outbound opportunities by 67%, and made 400+ calls per week the new baseline; every BDR hit quota in the first quarter, five new reps ramped early, and the team nearly doubled in six months.

Traction Complete

Mark Wiechers

Business Development Manager