Case Study: Abstrakt Marketing boosts pitch opportunities and rep ramp-up with Orum

The world-class buyer’s journey that brought together Orum and Abstrakt Marketing

Abstrakt Marketing Group, a St. Louis-based B2B lead generation and business growth agency, needed a force-multiplying conversation platform for its SDR team. Because reps were making hundreds of dials a day on behalf of multiple clients, they needed a tool that was fast, easy for reps to adopt, and able to integrate seamlessly with their Salesforce-driven workflow. Orum’s live conversation platform was selected after an extensive review of alternatives.

With Orum, Abstrakt Marketing Group turned on the platform and saw the Salesforce integration work on day one, while reps embraced the user-friendly interface and parallel dialing capabilities. The result was more pitch opportunities, higher connect rates through features like Hot Numbers, and faster new-hire ramp time, with new reps making dials by their second day. Orum also helped reduce manual dialing and mental fatigue, enabling Abstrakt to increase conversations and book more meetings more efficiently.

Abstrakt Marketing Group

Eric Watkins

President