Case Study: Abnormal Security boosts booked meetings by 20% with Orum

Switching from Nooks to Orum boosts Abnormal Security's meetings by 20%

Abnormal Security, a cybersecurity company, used Orum’s AI dialer to scale outbound calling while remote work made it harder for reps to connect with prospects. After briefly switching to Nooks for its broader feature set, the team ran into lag and inconsistent dialing performance that slowed productivity and made it harder to book meetings.

Abnormal Security returned to Orum and its proprietary, fast, reliable dialer, along with hands-on customer success support to optimize workflows and CRM setup. With Orum, the team saw a 20% increase in booked meetings, a 12% increase in conversations, and more callbacks, while also improving international dialing for expansion into Canada and Europe.

Abnormal

Alex Lynn

Vice President Sales Development