Case Study: Salsify triples pipeline and increases meetings booked with Orum

Salsify triples their pipeline instantly using Orum

Salsify, a product experience management (PXM) platform for brand manufacturers, distributors, and retailers, needed a better way to reach its well-defined ICP and book more meetings. Despite strong demand gen and outbound efforts, the team was seeing declining outbound calling results, low connection rates, and days with only one live conversation.

Using Orum’s live conversation and parallel dialing platform, Salsify integrated calling into its sequencing and adopted best practices to create more at-bats for reps. With Orum, monthly dials doubled, connections soared, and monthly meetings booked per rep doubled as well; the team reached 128% of annual quota for meetings booked and exceeded 100% of monthly quota every month after implementation.

Salsify

Meg Hoyecki

Vice President, Revenue Marketing