Case Study: Centime achieves a 75% increase in connect rates with Orum's AI-powered dialing

Precision AI dialing elevates Centime’s ABM success

Centime, a financial services company focused on cash management for finance teams, needed a better way to support its dial-driven SDR motion. After consolidating onto HubSpot, the team found the built-in dialer lacked the features needed to improve connect rates, creating a bottleneck for outreach to finance professionals like CFOs.

Orum provided the solution with its AI-powered dialing, including Boost Connect, to help SDRs reach the best numbers automatically and align calling with Centime’s ABM strategy. With Orum, Centime saw a 75% increase in connect rates, improved SDR confidence, and rebuilt trust across the team.

Centime

Allie Collins

Chief Revenue Officer