Case Study: Planhat achieves 3X more booked meetings with Orum

Planhat increases booked meetings by 3X with Orum

Planhat, the leading Customer Platform, needed a better way to align its sales team and generate more pipeline as it shifted from email-first outreach to a more effective call-first approach. With reps using different tools and getting very low response rates from email, the team needed a more organized, scalable way to create more conversations and opportunities.

Planhat chose Orum, using its calling platform and virtual Salesfloor to improve call quality, workflow efficiency, and team collaboration. The results were strong: Planhat said its BDR team booked 3X more meetings over the phone, 80% of booked meetings now come from calling, and Orum also helped accelerate onboarding and improve coaching through call reviews and analytics.

Planhat

Thomas Smeallie

Regional Director