Case Study: IONIX boosts BDR productivity and booked meetings with Orum

IONIX’s global BDR team builds culture and industry awareness with Orum

IONIX, a global cybersecurity company, needed a better way to build awareness in the emerging Attack Surface Management (ASM) market and connect with hard-to-reach prospects. With an outbound-led go-to-market motion and increasing touchpoints required to book meetings, the team turned to Orum to help multiply outreach, improve phone-based prospecting, and build trust with prospects.

Orum provided IONIX with a live conversation platform featuring a virtual Salesfloor, multiple dialing numbers, and international dialing, all integrated with Gong and cadence tools. The results were strong: one rep saw 80% of booked meetings come directly from Orum, the team reached over 140% of quota, and the platform helped IONIX run multiple call blitzes while freeing up time for multichannel prospecting and team coaching.

IONIX

Reilyn Garton

Director of Global Sales Development