Case Study: Invoca boosts meeting bookings and sales efficiency with Orum

Invoca spearheads a new MarTech category on the phone with Orum

Invoca, a revenue execution platform, needed a faster way to convert ICP accounts into paying customers while launching a new MarTech category and managing a lead mix of outbound and inbound marketing and sales efforts. To support its phone-heavy sales motion, the team looked to Orum to help streamline prospecting and improve efficiency.

With Orum’s dialing platform, integrated with tools like SalesLoft and Salesforce and supported by Salesfloor call blitzes, Invoca gave reps more time for research and higher-quality outreach. The results were strong: Invoca booked 20–30 meetings per week, achieved a 7% connect rate, and said 90% of meetings came from the phone, making Orum a critical part of its sales success.

Invoca

Keith Laughner

Director of Sales Development