Case Study: Yottaa exceeds pipeline goals with Orum AI Coaching Suite

How Yottaa’s BDR Team Exceeded Pipeline Goals With AI Coaching

Yottaa, led by Director of Business Development Chad Sjursen, faced a high-stakes pipeline target with a lean five-person BDR team and limited time for coaching. With marketing in transition, outbound had to carry the revenue goal, and the team needed to improve both activity and conversation quality quickly.

Orum’s AI Coaching Suite gave Yottaa a scalable way to coach at speed, using AI scorecards, analytics, and the Virtual Sales Floor to identify teachable moments and share winning talk tracks. With Orum, reps increased from 40–50 to 175+ dials per day, 70% of meetings came from cold calls, and two new reps added more than $150K in pipeline in their first quarter, helping the team exceed quota ahead of schedule.

Yottaa

Chad Sjursen

Director of Business Development