Case Study: Matik boosts calls, conversations, and pipeline with Orum

How Matik creates process-driven accountability and increases revenue with Orum

Matik, a company that automates personalized content, needed a better way to create enough sales conversations each day to hit pipeline targets. As email outreach became more crowded and their existing calling process lacked clear KPIs, Head of Sales Development Victoria Jordan focused the team on outbound efforts and looked for a more effective dialing solution.

Matik implemented Orum, an AI-powered/parallel dialing platform, chosen in part for its strong integration with their sales engagement workflow. With Orum, the team doubled calls per month, increased connects per rep by nearly 100%, and gained more pipeline and confidence in calling, while also improving coaching and rep adoption.

Matik

Victoria Jordan

Head of Sales Development