Case Study: Datarails achieves 60% productivity boost for top reps with Orum

Datarails builds 60% productivity boost for top reps with Orum

DataRails, a phone-first sales organization, needed a better way to build pipeline and connect with more prospects as their outbound team shrank. They were manually dialing for years and wanted a tool that could automate the process while also giving them cleaner data and better visibility into activity. Orum was chosen as the live conversation platform to help support their top-performing reps.

With Orum, DataRails increased productivity across calls, conversations, SQLs, meetings, and qualified opportunities, even after reducing their SDR team from ten reps to four. The company reported a 43% increase in calls per day, 40% more conversations per day, and 24% more SQLs per day, while top reps saw a 59% lift in meetings and a 61% increase in qualified opportunities. DataRails also said Orum improved rep efficiency, call quality, and data cleanliness.

DataRails

Aviv Canaani

Vice President of Marketing