Case Study: Crunchbase achieves 400% higher call productivity with Orum

Crunchbase Gained 400% in Call Productivity with Orum

Crunchbase, a fast-growing company aiming to triple its ARR, needed a more efficient outbound motion to complement its strong inbound pipeline. As Senior Sales Development Manager Anthony Nava found, reps were spending too much time manually dialing, getting minimal results, and dealing with call reluctance. Crunchbase turned to Orum, the AI conversation platform, to help its SDR team connect with more prospects faster.

With Orum, Crunchbase implemented parallel dialing, dial-tree assistance, and bad-number detection, integrated with Outreach, cutting daily calling tasks from more than an hour to about 15 minutes. The results were immediate: call productivity improved by 400%, reps saved about 7 hours per week, and connects increased 5x, with connect rates rising from 3% to 10–15%. Orum also helped improve coaching, morale, and the team’s overall sales culture.

Crunchbase

Anthony Nava

Senior Sales Development Manager