Case Study: Backblaze achieves 10X sales productivity with Orum

Backblaze thrives through Orum’s integration capabilities

Backblaze, a cloud storage company serving more than 500,000 customers worldwide, wanted to move beyond inbound leads and launch a more active outbound sales effort. To support that growth, the team needed a cold-calling platform that was easy to use and integrated smoothly with its sales tech stack.

Backblaze chose Orum for its seamless integrations with Outreach, Gong, Salesforce, and other key tools, along with its ease of use and compliance features. With Orum, Backblaze saw SDR productivity increase by 5x to 10x, reduced rep ramp time from three months to two months, and gained better visibility into calls, analytics, and coaching opportunities.

Backblaze

Adam Tan

Senior Sales Development Manager