Case Study: SpyCloud boosts SDR meetings with Orum

113 Meetings in 90 Days SpyCloud’s Orum-Driven Turnaround

SpyCloud, a cybersecurity company, was running an email-heavy SDR program aimed at select large accounts, but the team struggled to fully leverage phone outreach because manual calling in their sales engagement platform was slow and cumbersome. Reps were losing time on call admin, and the distributed team lacked the live coaching environment needed to build confidence and improve phone performance.

Orum provided a dialer-first calling solution with virtual Salesfloor capabilities, helping SpyCloud remove admin friction, speed up connect rates, and recreate real-time coaching for remote reps. With Orum, SpyCloud booked 113 meetings in 90 days, sourced 99% from pure cold outbound, and now drives 17% of all meetings through Orum, with 30% of cold outbound meetings coming via phone and a 78% average sales acceptance rate for cold outbound meetings.

SpyCloud

Philip Murray

Global Director of Sales Development