Case Study: Dinero consolidates customer data and marketing automation with Ortto

Why the fintech switched from ActiveCampaign to Ortto to consolidate their customer data and marketing automation platforms

Dinero, a Denmark-based online accounting software company for entrepreneurs and sole traders, was using ActiveCampaign for marketing automation but found the platform too slow for a growing SaaS business. Looking for a faster, more consolidated solution, Dinero evaluated alternatives including Segment and Customer.io before choosing Ortto.

Ortto provided Dinero with an integrated marketing automation and customer data platform, along with reporting, dashboards, APIs, and custom activities. By combining internal and external data, Dinero gained a fuller view of customers and industries, making it easier to create targeted, personalized email campaigns and share reports across the organization; Ortto’s team also helped them implement tailored solutions they hadn’t been able to achieve before.

Dinero

Nicklas Aabech

Digital Marketing Manager