Case Study: Sequence achieves a 20% increase in subscription rate with Ortto

The journey that drove a 20% increase in subscription rate for fintech Sequence

Sequence, a fintech startup, needed an easier way to build smart, targeted marketing campaigns based on product triggers and customer behavior, plus a no-code tool for popups, surveys, forms, and other in-product experiences. With Ortto and its Segment integration, the team wanted to create sophisticated journeys without relying on heavy engineering resources.

Using Ortto’s Journeys, Analytics, and Segment integration, Sequence built tailored onboarding and welcome flows tied to custom events and activation metrics. One 45-day onboarding campaign helped drive a 20% increase in subscription rate, while Ortto’s clear reporting made it easy for the team to track performance and optimize campaigns; Sequence said Ortto was intuitive, flexible, and lower-cost than competitors.

Sequence

Itay Dror

Head of Product