Case Study: The Alfred Foundation builds stronger donor relationships with Ortto

The Alfred Foundation regains lost time and accelerates donor campaigns with Ortto

The Alfred Foundation, a not-for-profit supporting The Alfred Hospital, faced challenges with its previous marketing automation platform, Pardot. They needed a solution that could better leverage their Salesforce data to build stronger donor relationships and streamline their operations. They turned to the Ortto platform, implemented with the help of partner Balanced Effect.

By switching to Ortto, the foundation gained a user-friendly platform that was easy for their team to adopt. Using Ortto's features like Journeys and Analytics, they implemented personalized campaigns that successfully generate donations and awareness. The solution also provided streamlined internal workflows and a reliable source of truth within Salesforce, ultimately saving the team significant time and increasing their marketing efficiency.

The Alfred Foundation