Case Study: LiLiCAST supports customers at every stage of the lifecycle with Ortto

LiLiCAST uses Ortto to support customers at every stage of their lifecycle

LiLiCAST, a content creation platform for marketers and creators, was using HubSpot for data and marketing automation but found it too time-consuming and cumbersome to configure campaigns quickly. As a fast-growing, sales-led SaaS startup, the team needed a solution that was powerful, easy to use, and affordable as they scaled, so they turned to Ortto.

With Ortto’s CDP, email marketing, capture widgets, API, knowledge base, and Talk support tools, LiLiCAST connected data from Pipedrive, Stripe, and its app to automate audience building, onboarding, lead capture, and customer support. Ortto helped the team create more targeted journeys and keep help content up to date, improving customer satisfaction and enabling LiLiCAST to support customers at every stage of the lifecycle, with a small team.

LiLiCAST

Arik Azoulay

Co-Founder and CEO