Case Study: TrustRadius achieves 375% more new-user conversions with Ortto

How TrustRadius increased first reviews by 375% with Ortto

TrustRadius, a buyer intelligence platform for business technology, wanted to make its marketing emails easier to build and better connected to customer data. Their previous email service provider was overly complicated, made automation difficult, and couldn’t easily access useful Salesforce reviewer data, which slowed down their efforts to drive product reviews and help software buyers make confident decisions. Ortto’s marketing automation platform, including its CDP, was brought in to solve these issues.

With Ortto, TrustRadius connected Salesforce data, automated personalized review-invitation journeys, and improved attribution and reporting without leaving the platform. One evergreen campaign to drive reviews on zero-review product pages led to a 375% increase in average monthly new-user conversions, along with a 55% average open rate, 18% click-through rate, and 17% conversion rate. Ortto also saved the team significant time and made campaign management much easier.

TrustRadius

Kayla Hutchinson

Community Email Marketing Manager