Case Study: The BlackTies achieves 1.5x conversions with Ortto

How The BlackTies achieved 1.5x conversions with a welcome journey in Ortto

The BlackTies, a Sydney magician business for corporate and charity events, weddings, and private parties, needed a better way to run marketing automation and email campaigns. Using Ortto, they were struggling to connect Pipedrive data to MailChimp, build customer journeys, and coordinate marketing with sales in a way that felt intuitive and visual.

After switching to Ortto, The BlackTies built a welcome journey powered by live Pipedrive deal and person data, with timed delays and conditions to send the right emails at the right moment. Ortto helped them improve campaign visibility and optimization, leading to 1.5x conversions, a 74.5% open rate and 23.4% click-through rate on the first email, plus more referrals and stronger brand sentiment.

The BlackTies

Scott Zhou

Director and Founder