Case Study: TAXIBOX boosts reviews and sales with Ortto

How switching from MailChimp to Ortto helped TAXIBOX turn customer behavior into instant sales

TAXIBOX, Australia’s leading mobile storage provider, needed to move beyond MailChimp after outgrowing it. The marketing team wanted a more flexible way to use data and actions from across their tech stack, including offline, online, and database activity, to better segment audiences and send timely, relevant emails. Ortto provided the CDP and marketing automation platform to replace MailChimp and centralize their customer data and messaging.

With Ortto, TAXIBOX implemented journeys, email marketing, custom activities, and webhook-driven automation to create more targeted campaigns and better reporting. The result was a 58% increase in reviews, a 10-sale lift from one highly targeted lockdown email sent to 1,700 active quote holders, a 60.7% open rate on another campaign, and a lead-gen email that achieved a 16.2% conversion rate. Ortto helped TAXIBOX turn customer behavior into faster, more effective sales.

TAXIBOX

Jan Uwland

Head of Marketing